What is NOVA How it works Our Story Pricing FAQ 📞 Call Oliver — +61 423 326 572 Book a Discovery Call →
Built by a tradesman. Built for trades.

Your business knowledge.
Working 24/7.
Without you.

NOVA is a custom AI training agent — built on your procedures, in your brand — that answers your team's questions, onboards new staff, and gets smarter every single week.

If you're answering the same questions every day, onboarding takes weeks instead of days, or your best procedures only exist inside your own head — NOVA was built for you.
Book a Discovery Call See how it works
2–4
weeks from call
to live
24/7
available to
your team
100%
your procedures,
your brand
5+
staff minimum
to qualify
Live demo — Apex Plumbing
What's our process when a customer complains about a job?
N
Apex Plumbing Complaint Procedure:
1. Listen without interrupting — let the customer finish
2. Apologise for inconvenience, not fault
3. Photograph the issue immediately
4. Call the office within 30 mins — do not commit to a fix
5. Follow up with management decision within 2 hours
N
NOVA is responding…
3s
Average response
24/7
Always available
100%
Your procedures
Fully private — your data, your deployment
Built and live in 2–4 weeks
Built in Sydney, serving businesses globally
Minimum 5 staff — built for real teams
The problem

You've built something great.
Now it only works when you're there.

Most trade businesses run on the owner's knowledge. That's fine — until you need to scale, onboard fast, or take a day off without your phone blowing up.

01
You're the procedure manual
Your team calls you for answers that are already in your head but nowhere else. Every question costs you time. Every new staff member starts from zero. The knowledge doesn't live in the business — it lives in you.
02
Onboarding takes too long
New staff take weeks or months to perform at standard. You run the same induction every time. You repeat yourself constantly. Meanwhile, experienced staff aren't being challenged — they're babysitting new starters.
03
Good people leave — and take it all with them
When a quality tradie walks out the door, years of knowledge walks with them. Customer preferences, job-site habits, shortcuts, standards — gone. You start the rebuilding process from scratch, every single time.

The businesses pulling ahead right now are the ones who've stopped depending on any one person.

They've documented their standards. They've built systems. Their team operates at a consistent level whether the owner is on-site or on holiday. NOVA is how they got there — fast.

See NOVA in action
What is NOVA

Your knowledge base.
Always on. Always right.

NOVA is built on your actual business documents — your SOPs, safety standards, customer service scripts, and HR policies. Staff ask questions. NOVA answers with your procedures, in plain language, instantly.

💬

Ask Anything Mode

Staff type or speak any question and get an immediate, accurate answer drawn from your actual company documentation. Not generic AI. Not a Google search. Your procedures, your voice, your standards.

🎯

Quiz & Scenario Training

Test knowledge with multiple choice quizzes and put staff through realistic on-site scenarios. NOVA tracks scores and flags gaps automatically — so you know exactly who knows what, and who needs attention.

📊

Owner Dashboard

See who's logged in, quiz scores, onboarding progress, and every question your team couldn't get a full answer to — so you can close those gaps before they become mistakes.

🎓

5-Day Onboarding Program

Activate a structured first-week program for new staff. NOVA guides them through your standards day by day — without you running a single session. New starters get up to speed faster than you thought possible.

🔔
The Self-Improving Knowledge Loop
Every time a staff member asks a question NOVA can't fully answer — because the SOP doesn't exist yet or a procedure hasn't been documented — it gets flagged directly to the owner.

Over time, this builds a precise picture of exactly where your business documentation has gaps. You're not guessing what to write next. NOVA tells you. Fix the gap, update the knowledge base, and NOVA gets smarter. The longer you run it, the more complete and more valuable your business becomes.
CORE DIFFERENTIATOR
📱
Works on Any Device
Phone, tablet, or desktop. No app download. Staff open a link, log in, NOVA is ready. Built for use on-site, in the van, or in the office.
🎨
Fully Branded
Your logo, your colours, your business name. Staff see your brand — not ours. NOVA becomes part of your business identity.
🔒
Private & Secure
Your NOVA is completely private — login-protected, yours alone. Your competitors cannot access a single word of your procedures.
🎤
Voice Input
Staff ask questions hands-free on mobile. Critical when you're on a roof, under a sink, or in a van between jobs.
1
Staff ask a question on-site
"What's our process when a customer wants to change scope mid-job?" — asked on a phone while standing in someone's kitchen.
2
NOVA answers instantly
If the procedure exists, NOVA delivers it in plain language in under 3 seconds. No waiting for the boss. No guessing.
3
Gaps get flagged to you
If NOVA can't fully answer — because the SOP doesn't exist yet — it logs the question and notifies the owner. No gap goes unnoticed.
4
You fill the gap once
Add the procedure to the knowledge base. NOVA updates. That question never goes unanswered again — for this staff member or any future hire.
5
NOVA gets smarter. Business gets stronger.
Every month, your knowledge base grows more complete. Every new staff member starts at a higher level. Your business compounds in value.
The differentiator

The only AI that tells you what's missing from your business.

Every other training tool delivers what you put in. NOVA goes further — it actively surfaces the gaps between what you've documented and what your team actually needs to know.

Think about it this way: most business owners don't know what they don't know — until a staff member makes a mistake because there was no clear procedure. NOVA makes those blind spots visible before they become problems. The longer you run NOVA, the more complete your business becomes — and the more valuable it is if you ever want to scale or sell.
Book a discovery call
How it works

Up and running in
four steps.

You supply the knowledge. We build the tool. Your team gets instant access. The whole process takes 2–4 weeks from your first call.

1
Discovery Call
We learn your business, your team structure, your biggest pain points. You see a live demo. We confirm NOVA is right for you.
30 min call
2
Knowledge Collection
You send us your documents — SOPs, safety standards, scripts, policies. No documents yet? We help you start from scratch.
1–3 days
3
We Build Your NOVA
Our team builds your custom agent — knowledge base, branding, training modes, onboarding flow. You review and approve before launch.
2–4 weeks
4
Live & Compounding
Share the link with your team. NOVA goes live. Staff start training. The knowledge loop begins improving your business from day one.
Day one → forever
The real cost

What this problem is actually costing you.

This isn't about a monthly subscription. This is about what you're losing every single week because your knowledge isn't documented and your team isn't trained to standard.

Weekly Knowledge Cost — Conservative Estimate

Owner time answering repeated questions 2 staff members ask 5 questions each @ $150/hr of your time
$750/wk
Slow onboarding productivity loss New starter at 60% capacity for 6 weeks instead of 2
$480/wk
Mistakes from undocumented procedures 1 rework job per week at cost of materials + 3 hours labour
$320/wk
Knowledge walk-out risk (one staff member leaves) Recruiting + training cost averaged weekly
$380/wk
Weekly knowledge loss
$98,800 per year
$1,930/week

These aren't made-up numbers. This is what it costs when your business runs on tribal knowledge instead of documented systems. NOVA doesn't cost money — it saves it. The question isn't whether you can afford NOVA. It's whether you can afford not to have it.

Stop the bleed — book a call
Our story

Built by a tradesman
who needed it himself.

Oliver Saunders runs Saunders Electrical Group — a premium residential electrical business in Sydney's Hills and Hawkesbury region. As the business grew from just Oliver to a team of licensed electricians and apprentices, one problem kept surfacing: the business only ran well when Oliver was in it.

His procedures were in his head. His standards were in his head. Every new staff member needed weeks of hand-holding. Every time the phone rang with a question he'd already answered ten times, it cost him — in time, in focus, in the ability to build the next level of the business.

So he built NOVA. Not as a tech product. As a solution to his own problem. Once it worked — once his team was asking NOVA instead of calling him, and new starters were performing at standard in their first week — he knew every trade business owner in the country was dealing with the same thing.

"I didn't build NOVA to sell software. I built it because I was sick of being the bottleneck in my own business. Once it worked, I realised I had to share it."

— Oliver Saunders, Founder — Saunders Intelligence
Book a Discovery Call
Oliver Saunders — Founder, Saunders Intelligence & Saunders Electrical Group
Oliver Saunders
Founder — Saunders Intelligence · Owner — Saunders Electrical Group
BEFORE NOVA
✗Phone ringing constantly with questions Oliver had already answered
✗New apprentices taking 6–8 weeks to get up to standard
✗Procedures in Oliver's head — unavailable at 7am on a job site
✗Inconsistent quality when Oliver wasn't watching
AFTER NOVA
✓Staff ask NOVA — not Oliver — and get answers in seconds
✓New starters performing at standard by end of week one
✓Every procedure documented and accessible 24/7 on any device
✓Consistent quality — whether Oliver is on-site or on holiday
Who NOVA is for

NOVA is not for everyone.
It might be for you.

We only work with businesses that are serious about building something that lasts. If you're looking for a quick fix or a tick-box exercise — NOVA isn't it.

✓ NOVA is built for you if…
✓
You have 5+ staff and your team is growing faster than your systems
✓
You're the one answering the same questions day after day
✓
Onboarding new staff takes weeks and drains your senior people's time
✓
You've thought about writing procedures but it's never happened
✓
You want a business that runs at a consistent standard whether you're there or not
✓
You're a trade, construction, or service business with real procedures to document
Book a call — I'm in
— NOVA probably isn't right if…
—
You're a solo operator with no plans to hire
—
You want a chatbot to handle customer inquiries (that's not what this is)
—
You're not willing to invest 3–4 hours to collect and supply your business documents
—
You're looking for a tech toy rather than a genuine business system
—
You don't believe consistent staff training impacts your business outcomes

Not sure if you're a fit? Book a call anyway — we'll give you an honest answer in the first five minutes.

Where we're at

NOVA is live.
Founding clients open now.

NOVA was built and proven inside Saunders Electrical Group before it was ever offered to anyone else. We're now opening it to a small number of trade and service businesses who want to be first.

THE HONEST STORY

NOVA has been running inside Saunders Electrical Group — Oliver's own electrical business — before it was ever offered to anyone else. That's where it was stress-tested, refined, and proven.

We're not going to show you reviews we don't have. What we will show you is the result it delivered in the business it was built for — and let you decide if the same problem exists in yours.

The businesses that book now become founding clients. They get direct access to Oliver, input into how NOVA develops, and a build fee that won't be available once we have a waitlist.

PROVED IN THE REAL WORLD FIRST
Saunders Electrical Group
Hills District & Hawkesbury, NSW · Licensed electricians + apprentices
✓
Staff stopped calling Oliver for answers they could ask NOVA — phone interruptions dropped immediately
✓
New staff guided through a structured first week without Oliver running a single induction session
✓
Knowledge Gap notifications surfaced SOPs that had never been written — gaps closed before they became mistakes
✓
Business knowledge now lives in NOVA — not in Oliver's head — and improves every week automatically
FOUNDING CLIENT OFFER
Be one of the first. Work directly with Oliver.
Lock in founding client pricing.

Founding clients get direct access to Oliver throughout the build, influence over how NOVA develops, and a build fee that reflects where we are now — not where we'll be in six months. In return, we ask for honest feedback and a testimonial once you've seen results.

Apply for founding access
Limited spots. First-come basis.
Pricing

One product.
Built for your business.

NOVA is a custom build — not a template. Every implementation is specific to your business, your industry, and your procedures. Pricing is based on your team size and requirements, discussed on your discovery call.

NOVA — Custom AI Training Agent
NOVA
A custom-built, fully branded AI agent trained on your business knowledge — not a generic tool. Built once, improving forever.
Pricing based on your requirements — discussed on discovery call
Custom knowledge base from your documents
Ask Anything mode — voice + text
Quiz & Scenario training modes
5-day structured onboarding program
Owner dashboard & usage insights
Knowledge Gap notification system
Fully branded — your logo, colours, name
Works on all devices — no app download
Private login-protected deployment
Monthly maintenance & updates
Staff account management
Ongoing support — email & phone
🛡️
What you're actually buying A one-time build fee to create your custom NOVA, plus a monthly retainer that keeps it live, accurate, and improving. No lock-in contract — cancel the retainer with 30 days notice. Your NOVA is built around your business and gets more valuable over time, not less.
Book a discovery call — get your proposal

30-minute call. See a live demo. Get a tailored proposal. No hard sell.

FAQ

Good questions.

Any trade or service business with a team. NOVA was originally built for electrical, and has since been customised for plumbers, builders, HVAC technicians, landscapers, pool builders, physiotherapists, cleaners, bookkeepers, and accountants. Because the knowledge base is built from your documents — it's specific to your industry and your business, not generic.
That's common and it's not a problem. We can work with whatever you have — rough notes, verbal descriptions, even a voice recording of you explaining how something works. Many clients find that building NOVA is what finally prompts them to document things they've never written down. The Knowledge Gap notification system also tells you what your team is asking that NOVA can't answer yet — so you fill gaps over time without having to guess what's missing.
Typically 2–4 weeks from receiving your documents, depending on the complexity of your knowledge base. The main factor is how quickly you can supply your content — once we have everything, we move fast. We'll give you a specific timeline on your discovery call based on your requirements.
No lock-in period. You can cancel the monthly retainer with 30 days written notice. The build fee is non-refundable once work commences — but there's no ongoing contract locking you in. That said, businesses that run NOVA typically don't leave, because the tool gets more valuable the longer it runs, not less.
Yes — completely. Every NOVA build is a private, login-protected deployment unique to your business. No shared database between clients. Your procedures, SOPs, and documents are embedded into your own NOVA and are not accessible to any other business or user. Anthropic does not use API data to train their models by default — your content stays yours. Your Service Agreement includes a mutual confidentiality clause that protects your business information for the duration of the engagement and two years beyond.
Yes. Each client needs their own Anthropic API account and key. This keeps your usage and billing completely separate from any other business. API costs are very low — a full conversation with NOVA typically costs a few cents. We walk you through the setup as part of onboarding — it takes about 10 minutes.
Hosting and deployment, monthly maintenance, adding or removing staff accounts, knowledge base updates, and email and phone support during business hours. The retainer keeps NOVA live, accurate, and improving as your business grows. We treat your NOVA like an ongoing investment in your business — not a set-and-forget product.
No. Your NOVA is completely private and accessible only to the staff accounts you authorise. Access requires a login — there is no public-facing version. Each client gets their own private deployment on their own URL. No other business, client, or user has any access to your content, period.
Book a call

Let's build your NOVA.

A 30-minute discovery call. We'll learn about your business, show you a live demo of NOVA in action, and tell you exactly what your build would look like. No pressure. No pitch deck. Just a straightforward conversation with someone who's already solved this problem in their own business.

oliver@saundersintelligence.ai
+61 423 326 572
saundersintelligence.ai
BASED IN SYDNEY, AUSTRALIA
Serving trade and service businesses across Australia, New Zealand, United Kingdom, Canada, and the United States.
⚡ Oliver responds to every discovery call request personally within 24 hours. You won't be speaking to sales — you'll be speaking to the person who built NOVA and runs it in his own business.
Book a Discovery Call
Fill in the details and Oliver will be in touch within 24 hours to confirm a time.

No spam. No hard sell. Just a straight conversation about your business.

✅

You're in.

Oliver will be in touch within 24 hours to lock in your discovery call time. Check your inbox — and maybe check your spam folder just in case.

Call Oliver Book a Call

NOVA — AI Training Agent for Trade Businesses

NOVA is a custom-built artificial intelligence training agent created by Saunders Intelligence, an Australian AI company founded by electrician and business owner Oliver Saunders. NOVA is designed specifically for trade businesses including electricians, plumbers, builders, HVAC technicians, landscapers, and pool builders, as well as service businesses including physiotherapists, cleaners, bookkeepers, and accountants.

What NOVA does

NOVA is trained on a business's own documentation — including standard operating procedures (SOPs), safety standards, customer service scripts, and HR policies. Once deployed, staff can ask NOVA any business-related question via text or voice and receive an instant, accurate answer drawn from the company's own knowledge base. NOVA does not provide generic AI responses — every answer comes from the specific business's documented procedures.

Key features of NOVA

The Self-Improving Knowledge Loop

The Self-Improving Knowledge Loop is NOVA's core differentiator in the AI training agent market. Unlike static knowledge bases or generic AI assistants, NOVA actively monitors what questions staff ask that it cannot fully answer — because the relevant SOP does not yet exist or has not been documented. These unanswered questions are surfaced to the business owner, creating a precise map of documentation gaps. When the owner fills the gap and updates the knowledge base, NOVA incorporates the new information and provides better answers going forward. This means NOVA becomes more accurate, more complete, and more valuable the longer it is used — compounding in value over time rather than degrading.

Who NOVA is for

NOVA is designed for trade and service businesses with five or more staff members. It is particularly well-suited to businesses where the owner is currently the primary knowledge holder, where onboarding new staff is slow, or where documented procedures do not yet exist. NOVA is not a customer-facing chatbot — it is an internal staff training and knowledge management tool.

About Saunders Intelligence

Saunders Intelligence is an Australian artificial intelligence company headquartered in Sydney, New South Wales. It was founded by Oliver Saunders, who also operates Saunders Electrical Group, a premium residential electrical services business in the Hills and Hawkesbury region of Sydney. Oliver built the first version of NOVA to solve his own staff training and knowledge management problem in his electrical business, before productising it as a service for other trade and service businesses. Saunders Intelligence serves clients in Australia, New Zealand, the United Kingdom, Canada, and the United States. Contact: oliver@saundersintelligence.ai

Pricing and implementation

NOVA is a custom-built product. Pricing is based on team size and knowledge base complexity and is discussed on a 30-minute discovery call. The build process takes 2 to 4 weeks from receipt of client documents. There is no lock-in contract — the monthly retainer can be cancelled with 30 days written notice. Each client requires their own Anthropic API account for their NOVA deployment.