BUILT BY A
TRADIE,
FOR TRADIES.
Oliver Saunders has been running Saunders Electrical Group in Sydney's Hills and Hawkesbury district for over a decade. Like every trade business owner, he spent years answering the same questions from apprentices, watching new staff make avoidable mistakes, and re-training people who should have known the procedures.
The bigger the team got, the bigger the problem. Apprentices needed constant guidance but were often hesitant to ask. Senior staff were interrupted mid-job to answer questions that should have been covered in training. Procedures lived in Oliver's head, not on paper — and certainly not available to a team member at 7am on a job site.
So he built the solution himself. NOVA started as an internal AI training agent for his own team — trained on SEG's actual procedures, safety standards, upselling scripts, and compliance requirements. The results were immediate. Apprentice learning accelerated. Questions dropped. Standards improved. New staff got up to speed faster than ever before.
"I didn't build this as a tech product. I built it because I needed it. Once it worked for my team, I knew every trade business owner in the country had the same problem."
NOVA is now available to any trade or service business that wants what Oliver built — a 24/7 AI trainer that knows your business, answers your team's questions, accelerates your apprentices, and gets smarter over time.
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