ChatGPT, Perplexity, and Google AI Overviews are answering "best electrician near me" with a direct recommendation — not a list of links. We build the schema, entity footprint, and content architecture that gets your business named in that answer.
No technical knowledge required — we audit, build, and deploy it for you. We onboard a limited number of builds each month to protect quality.
For two decades, ranking on Google meant getting clicks. That model is fracturing. Google AI Overviews, ChatGPT, Perplexity, Claude, and Copilot are now answering local service questions directly — naming specific businesses instead of returning a list to choose from. If your business isn't structured for AI to read, you're not in that answer. It's that simple. (Industry terms for this discipline include AEO — Answer Engine Optimisation — and GEO — Generative Engine Optimisation. We just call it being the business that gets recommended.)
Only 27% of Australian businesses have any schema markup at all. Less than 8% have comprehensive implementation. Globally, only 12.4% of registered domains have deployed any structured data. The businesses with a full AI citation stack — schema, entity footprint, suburb-level content, and a complete Google Business Profile — are a fraction of that 8%. Most of your competitors haven't started.
This isn't traditional SEO. It's the infrastructure that determines whether an AI confidently names your business — or skips you entirely.
The structured data language AI uses to understand what your business is, what it offers, and where it operates — LocalBusiness, Service, FAQPage, Review, and Breadcrumb schema, properly deployed across your site.
Verified external references that confirm your business exists and is legitimate — consistent name, address, and phone details across 30+ authoritative sources, not just your own website.
Substantive, location-specific content — suburb pages and service pages written with the depth (500-1,200 words) AI systems need to extract a confident answer, not the 150-300 word filler most sites run.
A fully built-out Google Business Profile — every service listed individually, every attribute filled, connected to GA4 so you can actually measure what AI-referred traffic is doing.
Our founder built this infrastructure for his own electrical business first. Here's what Google Analytics showed in the 30 days after going live — before vs. after, same business, no projections.
Data source: Google Analytics 4 — 30-day period comparison, before vs. after implementation. Formal 30-day review scheduled 13 July 2026.
"The average Australian trade business website is optimised for 2015. SEG's is now optimised for 2026. That's not a minor advantage — it's a structural one that compounds every month AI adoption grows."
Oliver Saunders — Founder, Saunders IntelligenceA snapshot of where SEG's infrastructure stood before the build, where it stands now, and where most trade business websites in Australia still sit today.
| Infrastructure Element | Before | After | Typical Australian Trade Site |
|---|---|---|---|
| LocalBusiness Schema | Absent | Full, with geo, hours, NAP, services, awards | Absent in 85%+ of sites |
| FAQPage Schema | Absent | Deployed across all major service pages | Absent in ~90% of trade sites |
| sameAs Entity Links | None | 10+ authoritative external sources | Typically 0-1 |
| Suburb Landing Pages | None | 14+ unique, substantive suburb pages | 0-2 generic location pages |
| GBP Completeness | Partial — basic info only | 100% complete | 60-70% typical completion |
| Content Depth (Service Pages) | Under 200 words | 500-1,200 words with FAQs | 150-300 words typical |
| GBP ↔ GA4 Connection | Not connected | Connected, baseline established | Disconnected in most SMBs |
We assess your current AI search visibility — what's missing in schema, entity footprint, content, and GBP — and show you exactly where you're invisible.
Schema markup, entity footprint, suburb-level content, and full GBP optimisation — built specifically for your business and service area, not a template.
The foundation goes live and keeps accumulating signal — new content, new citation sources, new reviews — so your AI visibility strengthens every month.
A 30-minute call where we look at your current AI search visibility, show you exactly where you're invisible, and tell you honestly whether this is worth doing for your business yet.
Call or text Oliver directly+61 423 326 572
Emailoliver@saundersintelligence.ai
Based inSydney, NSW — serving AU, NZ, UK, CA, US
We'll be in touch within 24 hours. If it's urgent, call or text Oliver directly on +61 423 326 572.